Cricket beats Olympics; say what?

South Africans in Cape Town insist on watching a cricket game between England and South Africa, while the Beijing Olympics are going on. What is that all about? Someone please explain. I get on a taxi and the cab driver is listening to the darn game. Next day, the game over, I go for dinner to a family’s house and they are watching the game’s exciting highlights. I read the local paper, more cricket.
Alright, I forgive South Africans, but only because they love soccer too. But don’t do it again.